From cushion compacts to BB creams and sheet masks, if there’s a new trend in beauty, chances are it started out in South Korea. A multibillion-dollar industry, the influence of K-beauty on the scene has bought us some of the best innovations that have quickly become cemented in our day-to-day regimes. But why? For decades, Korean products have become synonymous with flawlessly beautiful skin as they pioneer the very latest and most extraordinary ingredients in skincare from egg white to starfish extract and even snail secretion.