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The annual music festival event with desert setting, palm trees and sunsets is coming.
This event is an amazing opportunity for fashion and beauty brands to boost their popularity.
Coachella is, in fact, one of the most instagrammable events with a great exposure among the target which brands are aiming to: millennials.
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Brands can’t miss this opportunity to build and increase their awareness organizing events and parties ad hoc for the occasion. It’s essential to create something great: the goal is getting people to activate their social media accounts and share.
Last year, brands like H&M (2017 official sponsor of the event) used the festival to grow brand awareness and push their sustainability message by installing air-conditioning, water refill and charging stations, while Victoria’s Secret for the first time, organised a Coachella Event called “ Angel Oasis”.
The most discussed fashion brand of this event is Revolve, whose Coachella parties are among the most instagrammed thanks to the top influencers who, every year, join the events and share everything on their social media.
Sephora, one of the official sponsor of the 2018 edition, will install a tent for full-service hairstyling, makeup touch-ups, and DIY temporary hair color.
“Creating Instagrammable moments is always top of mind when we’re planning social activations. From Revolve Social Club to influencer brunches to festival parties, we aim to create aesthetically stimulating experiences that organically encourage sharing via social,” says Raissa Gerona, chief brand officer to Fashionista.
This event is not a 3-days-rumours-event, but weeks before (as you may have noticed), all the fashion magazines, websites and blogs talk about it, suggesting the perfect outfits. That’s why brands started creating collections of pieces for the event which have become super-coveted sometimes even more than fashion weeks.