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Urban Decay, The Body Shop, Too Faced, Nyx, Smashbox and Lush Cosmetics are among the beauty brands that have recently chosen to hire dogs and other pets as their brand ambassadors, specifically on Instagram. There has been an uptick in the number of beauty and fashion brands inquiring to partner with pets in recent months, confirmed Loni Edwards, managing partner at The Dog Agency, an influencer agency that specializes in matching brands with pet influencers. Yes, due to the rise of the visual web and platforms like Facebook and Instagram, marketers have had a growing interest in hiring social media personalities to hawk their products in recent years. While these influencers were initially humans, over the past few years people have also taken to following famous dogs, cats and other animals on Instagram and other social networks. The Body Shop, for example, recently launched “Forever Against Animal Testing,” its multi-year ad campaign that aims to raise awareness on the cruelty of animal testing in cosmetics and gather 8 million global signatures by 2020 to petition the U.N. to ban animal testing in cosmetics globally. Instead of relying solely on beauty bloggers and influencers as it has traditionally, the brand chose to also partner with five pet influencers including Tuna Melts My Heart, Toast Meets World, Mr. Bagel the Chinchilla, Bunny Mama, and Dogs of Instagram. “Pet influencers enjoy strong engagement rates as their content may be more shareable, more likely to elicit a response, and overall feel less promotional — even when they are touting a product,” added Kamiu Lee, head of business and development strategy at influencer network Bloglovin’. According to her, as more Household cleaning brands can work with pet influencers to highlight the effectiveness of their product against everyone’s furry family member and beauty brands can highlight their commitment to animal friendly products by working with pet influencers, she said.