Contouring with makeup? So 2015. This year is all about tantouring, or ‘3D tanning’, as the Kardashian’s beloved makeup artist, Joyce Bonelli is coining it.
Cosmopolitan caught up with the trendsetter (who, like Kim and Kylie, loves Cocoa Brown self-tan) to talk technique and tricks of the trade.
1. 3D tanning is about a ‘no makeup’ look
“Everyone is so obsessed with contouring, concealing the skin and using so much powder, which together is a lot of makeup. I’m really into a ‘no makeup’ look, which is funny because I’m a makeup artist! So, we’ve come up with a movement towards controlled bronzing with self-tan. I contour the body with tan on photoshoots to shape and tone, so why not do it with the face?”
2. Always use wash-off formulas
“I really like the trend for translucent skin and with tanning you can get the same effect as contouring without camouflaging the skin. When you have nice skin I don’t see why you need to wear lots of makeup.”
3. First, apply a matte bronzing gel to sculpt
“If you want to wear foundation, you can do this on top. So, using the Cocoa Brown Instant Tan Bronzing Gel Matte, apply it with a foundation brush to your jawline, cheekbones and around your temples to sculpt.”
4. Don’t go too low with your cheek contour
“A big mistake people make is doing their contour under the cheekbone too low. Place the tan on the cheekbone, and then focus your highlight above it” [see next tip].
5. Next, highlight with some shimmery oil
“Then use a sponge or your fingers to layer a little shimmer using the Cocoa Brown Golden Goddess Shimmering Dry Body Oil. I put it on the bridge of the nose, under the brows and collarbones. For this shot of Khloe [Kardashian] I wanted her to look glistening with a dewy look, so I did extra highlights on the shoulders and down the middle of her leg, too.”
6. Don’t overdo it though
“This particular look on Khloe wouldn’t be for an everyday situation – I put a lot on. But that’s what’s great about these products – you can really build them up. From giving your skin a nice everyday glow to that super-dewy look.”
7. Adapt the technique if you have a pale skin tone
“I am white, so I don’t want to look as tanned as the next person, but I want some colour. If you’re quite pale like me, you can just put the Golden Goddess on to feel like you’ve got a bit of colour to you, not a full tan.”
8. Also tweak for blonde hair, like when Kim went platinum
“Kanye and I were trying to get Kim to go blonde for like two years! But you don’t want to look so tanned with white hair. That’s why I’m really obsessed with Cocoa Brown, and the Golden Goddess oil in particular because it’s universal and works with white hair, there are no orange tones in it at all.”
9. Finally, don’t forget to blend around your neck and ears
“When I do makeup, I always remember to bronze behind the ear and the neck, so it looks natural when you put your hair up in a ponytail. It’s the same with tanning, but I think people forget.”